Defending Your Brand From Risk Pays.
Brand risk is the possible damage to a brand’s overall standing that derives from negative signals regarding the brand. It destroys shareholder value by threatening earnings through negative publicity that exposes the companies to litigation, financial loss or a decline in its customer base.
Risk emerges in many forms. We find it.
Human resources risk.
Employee wellbeing issues. the development of a hostile workplace as a result of bullying, discrimination, or sexual harassment.
Legal and operational risk.
Disputes, journaling communications to non-company recipients, worker compensation grievances.
Security and insider threat risk.
Threats of harm to oneself or others, drug use and distribution, hate speech and polarizing political rhetoric.
IT and intellectual property risk.
Phishing, malware, not safe for work activities. sharing employee data or intellectual property.
Hidden risk has its cost.
Walmart is facing a $50 million dollar lawsuit for workplace violence / shootings
Virginia teacher shot by six-year-old sues school officials for $40m
The US Department of Health and Human Services sets the value per statistical life lost at $10.9 million (in 2019 dollars).
$1 M + Reputation Damage
Average settlements for non-violent workplace “hostile work environment” suits can approach those for retributive suits for on-the-job violence. One legal firm specializing in such suits cites retribution settlements of more than $1 million for non-violent behavior based on the victim’s sex and race.
Connecting Well-being And Brand Risk.
Insights = action.
Healthy companies, dramatically outperform their peers. Companies that work on their health, not only achieve measurable improvements in their organizational well-being but demonstrate tangible performance gains in as little as 6 to 12 months regardless of sectors. Manage your company health as rigorously as you do the P&Ls and the efforts will be reflected in the productivity, engagement, and retention of your people.
Surveys and focus groups = bias, noise, and uncertainty.
Traditional engagement measuring tools—employee surveys and feedback forms—offer data that are quickly out-of-date. You fail to get a full picture of how employees and organizational stakeholders really feel. And how they really feel directly affects your productivity, employee retention, and brand loyalty.
Measuring Sentiment Pays.
Sentiment trending in the wrong direction has consequences that will take years to recover from.
A 5% loss in brand value translates to 24.11 B.
If a company like Apple protected their brand through early detection of negative sentiment and brand risk, they could avoid losses to their brand value.
Three measures of sentiment that effect a brand’s performance and resiliance.
Indicates how employees feel and interact with one another, building insights to trends in the company’s wellbeing and culture.
How customers, vendors, and partners feel about your brand, products and services.
Brand Engagement Sentiment
How employees engage with customers, vendors, and partners.
Measure employee Well-being and uncover Brand Risk.
Ready To Protect Your People And Brand?
Well-being And Brand Risk Assessments
Our Human Resource and Security Experts do the heavy lifting to provide a summarized report ready for the boardroom with employee wellbeing and brand risk insights prepared from historical data.
A hands on software tool that puts your organization’s key personnel in control. Act fast with immediate access to employee wellbeing and brand risk insights in real-time.